A new “professional tackle football league played on sand” has named iHeartMedia as its official audio and radio Partner.

iHeart’s radio digital, podcast, social, and live event platforms will be integrated into the Beach Football League’s national footprint, supporting event promotion, fan engagement, entertainment programming, athlete storytelling, and community initiatives surrounding BFL events across the country. iHeart branding and promotional support will be featured across BFL radio campaigns, live event integrations, social media content, digital advertising, and entertainment programming throughout the partnership.

BFL founder and former NFL linebacker Tully Banta-Cain said, “We’re excited to welcome iHeartRadio as the Official Audio and Radio Partner of the Beach Football League. This partnership gives us the ability to grow the BFL nationally through the power of music, radio, digital media, and live experiences. We’re building something completely unique that blends football, entertainment, and culture on the beach.”