LM Communications is expanding the Americana/Bluegrass “Hound” brand from Lexington KY to two signals targeting West Virginia.
102.3 WWQB Westwood KY/Huntington WV has broken off of its simulcast of Classic Hits “Mix 100.9” WMXE South Charleston, while Conservative Talk 1410 WSCW/102.3 W272DW South Charleston has joined it to replicate the branding and format of 96.1 WZNN Paris/Lexington KY.
While WZZN launched in April 2023 with a focus on Kentucky artists, WSCW and WWQB are positioning as “Sound of Appalachia”.
