Nathan Hale High School Dance “C89.5” KNHC Seattle relaunched this morning as “Dance 89.5“.

The rebrand also comes with a new positioner of “Seattle’s Party Radio”, which the station states “more clearly reflects the station’s role as the soundtrack to Seattle’s dance music community”. The station says that its rebrand is part of their long-term vision to become a global leader in electronic dance music while continuing to serve the Seattle community that has been at the heart of the station since 1971. The station intends to grow its live events, artist partnerships, digital content, and listener experiences.

General Manager June Fox said, “While our name is changing, our mission remains the same. Dance 89.5 reflects who we’ve always been: a station dedicated to dance music, community, and creating memorable experiences for our listeners and students. As Seattle’s Party Radio, we’re excited to continue bringing people together through the music they love.”

The “C89.5” brand debuted on the station in 1983 with the station beginning to spotlight Dance music around the same time.