Cox Media Group has appointed Phil Becker as Vice President of Audience & Content Growth.

Becker will lead Cox’s audience growth strategy across broadcast, streaming, podcasting, social media, and emerging platforms. Working closely with programming leaders and market managers, he’ll focus on expanding audience reach, strengthening content performance, elevating on-air talent, and accelerating multi-platform growth.

He previously led programming for Alpha Media as Executive Vice President of Content from 2019 until Connoisseur Media acquired the company last year. He originally joined Alpha in 2014 as VP/Programming after programming WBCD Dothan, CKEY Niagara Falls/Buffalo, WPYO Orlando, and was co-owner/OM of Oasis Radio Group in Fort Wayne IN.

Becker said, “CMG Radio has outstanding brands in tremendous markets,” Becker said. “I’m excited to join Rob and the team to build on that success; deepen audience connections across platforms; and create remarkable content that matters to listeners, viewers, followers and fans.”

Cox President Rob Babin commented, “Phil brings a strong and unique combination of audience expertise, content leadership, and a passion for developing talent,” said Rob Babin, President of CMG Radio. “His experience and audience-first approach will help strengthen our brands and position CMG Radio for continued growth.”