Cumulus Media has announced it has become the first commercial licensee for Xperi’s AutoStage Broadcaster Portal Premium.
Cumulus will deploy the Broadcaster Portal Premium across all 84 of its local markets giving it access to the platform’s broadcast analytics integrated into over sixteen million vehicles worldwide and across 300 US markets. The portal also gives analytics, share-of-listening, audience flow, geographic patterns, market-level reach, and near-real-time station rankings by daypart.
Cumulus President of Operations Bob Walker said, “We’re proud to be the first broadcaster to deploy AutoStage Broadcaster Portal Premium as part of our broader effort to bring new sources of audience insight to radio. The platform gives us access to a level of audience intelligence that hasn’t previously been available, creating new opportunities for content creators, sales teams, and advertisers alike. The AutoStage heat maps are a particularly compelling example, visually illustrating where listening is concentrated, on an aggregated basis, relative to advertiser locations. By giving advertisers a richer understanding of audience distribution and listening trends, the platform helps them plan more effective campaigns, optimize audience-level planning, and maximize the impact of their radio investments.”
Xperi SVP/Commercial Strategy & Partnerships Joe D’Angelo commented, “This agreement with Cumulus marks a major step toward deterministic measurement in broadcast radio. By leveraging large-scale, aggregated in-car listening data, broadcasters can move beyond traditional sample-based measurement toward large-scale data-driven audience insights—enabling better programming decisions, stronger advertiser accountability, and more competitive positioning in a data-driven media landscape.”
