Beasley Media Group released its 2026 Q2 operating results today noting a 9.6% drop in year-to-year net revenue from $53 million in Q2 2025 to $41 million in 2026.
The net revenue drop was due to continued weakness in the company’s traditional national and local agency advertising businesses. Beasley said that the declines were partially offset by growth in digital revenues, including a 7.1% same-station growth in digital revenue, and stabilization in local direct spot revenues. That overall digital revenue though was down 11.6% year-over-year to $11.7 million.
Digital revenue accounted for 26% of Beasley’s net revenue with an operating margin of 15.4%. The company said that operating expenses were down 13.2% due to cost reduction initiatives and disciplined expense management. The company implemented $10 million of addition “annualized expense reductions” bringing total savings to near $30 million over the past twelve months.
Adjusted EBITDA was $5.3 million for the second quarter of 2026, compared to $4.7 million in the prior year period.
Beasley noted that the company reduced total outstanding debt by $95 million including a 46% reduction in its second lien debt. The company still has $144,818,000 in outstanding debt.
CEO Caroline Beasley commented, “While second quarter results continued to reflect pressure across portions of the traditional advertising marketplace, we are encouraged by the progress we’re making in transforming Beasley into a more diversified, higher-margin media company. Our digital and local direct spot businesses continue to build momentum, our cost structure is significantly more efficient than it was a year ago, and we remain focused on improving the quality of our revenue. We believe these initiatives are creating a stronger operating foundation and positioning the Company for more consistent financial performance over the long term.”
“At the same time, we continue to execute against the financial priorities we established at the beginning of the year. We are operating with discipline, allocating capital thoughtfully, and taking deliberate actions to strengthen our balance sheet through debt reduction, portfolio optimization, and improved financial flexibility. These efforts, combined with our ongoing operational initiatives, are designed to improve cash flow generation and create long-term value for our shareholders.”
“Looking ahead, our strategy remains unchanged. We are focused on delivering sustainable revenue growth, expanding EBITDA through continued operating discipline and higher-margin revenue, and further reducing leverage over time. While the broader advertising environment remains dynamic, we believe the actions we are taking today are positioning Beasley to emerge as a stronger, more profitable, and more resilient company.”
