RCS has announced the promotion of Alissa Pollack to President of Mediabase.
Pollack will also continue to serve as President of Global Music Marketing for RCS’ parent iHeartMedia. She has spent all of her career with iHeartMedia starting as a producer at “Z100” WHTZ New York and the syndicated “Love Phones”. She later served as Regional Marketing Director for Premiere Networks, Executive Vice President of Integrated Media Marketing for Mediabase, and EVP/Music Partner Integrations for Premiere.
In here new role, Pollack “will lead Mediabase’s strategic direction, global expansion, product innovation, and commercial growth, accelerating the company’s evolution beyond industry-leading airplay charts into a global music intelligence platform serving record labels, broadcasters, artists, managers, publishers, digital streaming platforms, agencies, and brands”.
Pollack commented, “I’m honored to lead Mediabase at such an exciting moment in its evolution while continuing the work I love at iHeartMedia. These roles are incredibly complementary because they share the same purpose: helping the industry make smarter decisions through meaningful insights. Mediabase has earned its reputation as the gold standard in music data, and I see an incredible opportunity to build on that legacy by expanding our global reach and delivering intelligence that helps our partners not just discover what’s happening now but shapes what happens next. As one of my first initiatives, I’m thrilled to make more Mediabase chart data publicly accessible through our newly updated Mediabase.com site. Music fans, industry professionals, and artists can now view the Top 50 charts across every format in both the U.S. and Canada, providing greater visibility into music performance and trends across North America.”
RCS Worldwide President/CEO Susan Larkin commented, “Alissa has spent her career at the intersection of music, data, and relationships, which is exactly where Mediabase lives. This promotion is a recognition of everything she has already built and a reflection of our confidence in where she will take Mediabase next. As she steps into this role she will have my full support as she leads Mediabase forward.”
