The Gary Hanna led Salt Air Broadcasting is expanding its holdings in Cape Cod MA with the purchase of CCB Media’s three stations.
Salt Air will pay $1.75 million with $500,000 held in a promissory note. As part of the deal Salt Air will also enter into a lease with the seller for their current studio space.
Original Report 9/29: Salt Air, which owns Classic Hits “Cape Cod’s X” 102.3 WGTX-FM Truro and 1240 WGTX/106.5 W293DW West Yarmouth, will acquire Hot AC “99.9 The Q” WQRC Barnstable, “Cape Country 104” 103.9 WKPE-FM South Yarmouth, and Soft AC “Ocean 104.7” WOCN-FM Orleans along with the CapeCod.com portal. Terms of the deal have yet to be disclosed.
Hanna said, “We still strongly believe in the power of local radio, particularly here on Cape Cod where a dedicated, year-round population relies on local stations every day. Our focus is entirely on serving this community—bringing back local voices, supporting local non-profits, and delivering exceptional programming.”
The company says it will also launch a new non-profit Classical brand on an HD subchannel to replace CCB’s former 107.5 WFCC, which was sold to K-Love Inc. earlier this year. CapeCod.com will be relaunched as well.
CCB Media owner Greg Bone commented, “After forty-eight years working with our talented people who had passion and commitment serving Cape Cod, it was important for us to sell to a local owner who shares our deep-rooted commitment to local radio, community involvement, and serving local programming to our listeners. In selling to Gary Hanna and Salt Air Broadcasting, we have found the best local home for our stations, CapeCod.com, and strong digital division and are confident our stations, listeners, and clients are in great hands for the next chapter.”
Salt Air seeks to take over the stations around November 30 pending FCC approval. It will retain CCB’s existing sales and back-office staff, but makes no mention of current on-air or programming staff.
