Riverbend Communications has flipped Country “105 The Hawk” 105.5 KTHK Idaho Falls and 105.9 K290CE Pocatello ID to Sports “105 The Goat“.
The new brand launched today and is featuring programming from Cumulus’ Westwood One Sports Network along with play-by-play of the NFL’s Denver Broncos, NBA’s Utah Jazz, NHL’s Utah Mammoth, and local high school sports.
General Manager Kevin O’Rorke told Riverbend’s EastIdahoNews, “We’ll be covering high school match-ups and scores, player of the week, using our creative content partner, East Idaho Sports. It will be a fun station with a lot of attitude,” he says. “The GOAT is coming on the scene proclaiming himself as the best sports talk station around … but also laughing at himself in a self-deprecating way. He’ll be out in the community at games and sporting events, giving stuff away. It’s designed to take the levity of sports and bring it to life on radio.”
He also noted that the market was saturated with Country programming, “We just felt it was a better opportunity from a listening and advertising standpoint to be the big dog in a less crowded space. There’s only one other sports station in the market, and it has a very small signal. Our ability to competitively be the dominant player right away is why we’re doing it.”
KTHK previously competed with Idaho Wireless Corporation’s 93.9 KZBQ Pocatello, Sandhill Media Group’s 99.1 KUPI Rexburg, and Rich Broadcasting’s “96.1/102.1 The Wolf” KWFI Aberdeen/KWFO Driggs. The new format goes up against Sandhill’s “980 The Zone” KSPZ Ammon and its network of translators in the region.
