CBS Radio will break up its AM/FM Sports simulcast on Monday, September 12.
1270 WXYT will split from airing the programming of “97.1 The Ticket” WXYT-FM and launch a Talk lineup as “TalkRadio 1270“.
The new lineup will include:
6am – Charlie Langton (locally originating)
9am – Glenn Beck
12pm – Laura Ingraham
3pm – Todd Schnitt
6pm – Jason Lewis
9pm – Rusty Humphries
The station will air a block of home improvement shows on the weekends and continue to air overflow play-by-play programming from The Ticket.
Another nail in the coffin of AM radio.
For years, sports talk was supposedly the only format that could get males in the money demos to listen to AM. Sounds like that’s not true any more, as almost all baby boomers – the last ones to have grown up with AM radio – are out of the money demos.
It’s also sad to see the demise of an historic radio station. This was once the station which originated the Lone Ranger, the Green Hornet and Challenge of the Yukon (Sgt. Preston), a station whose alumni include Mike Wallace, Douglas Edwards and Danny Thomas. It was one of the earliest top 40 stations and was the prototype for other ABC top 40 stations with some legendary jocks including Mickey Schorr, Ed McKenzie, Fred Wolf, Lee Allen, Dave Prince and Joel Sebastian.
Now it’s second and third tier right-wing talk shows, all automation – all the time. Coming next: Brokered programming.
Good bye, Wixie.