98.1 The Lake Floods Chattanooga

My 98.1 The Lake WLND Chattanooga LND Legend

Clear Channel Hot AC “My 98.1” WLND Chattanooga, TN has shifted to its third format in the last 20 months, this time to Variety Hits “98.1 The Lake“. The stations is using Listener Driven Radio to allow listeners to choose the music 24/7.

One year ago today the station dropped its Modern AC format “98.1 LND” for a poppier Hot AC playlist as “My 98.1”. The station previously had been Classic Country.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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