WTMP Enters La Bahia

96.1 La Bahia Jammin 1150 WTMP Old School Tom Joyner Michael Baisden Davidson Media

Davidson Media has assumed control of Urban AC 1150 WTMP/96.1 WTMP-FM Tampa and shifted the station to Spanish Tropical “La Bahia“.

Davidson is acquiring the stations from Scott Savage, the receiver for the bankrupt Tama Communications. Out with the change are the syndicated Tom Joyner and Michael Baisden shows. WTMP had been targeting Tampa’s black community for the past 57 years. TampaBay.com reports a local group is attempting to acquire or lease WTMP or another station in the Tampa/St. Petersburg market to target the audience.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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