KFBK Sacramento Adds FM Simulcast

1530 KFBK My 92.5 KGBY Sacramento Amy Lewis Ed Crane Rush Limbaugh John McGinness Valentine
Clear Channel News/Talk 1530 KFBK Sacramento will begin simulcasting on 92.5 FM on Thursday, December 1.

The move displaces Hot AC “My 92.5” KGBY. In the most recent monthlies for October, KFBK was fifth in the market with a 5.5 share. KGBY was 13th with a 3.0 in a heated battle for the AC audience that also included CBS Soft AC “Mix 96” KYMX, Adult CHR “Now 100.5” KZZO, Entercom Rhythmic AC “Buzz 106.5” KBZC, and Clear Channel sister Variety Hits “93.7 Jack-FM” KQJK.

The reason for the change as well as all other recent FM News/Talk simulcasts can be summed up in the final line of the press release:

KFBK will now reach the nearly 70% of the market that doesn’t tune into the AM band.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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