Astral Media has acquired AAA “Shore 104.3” CHHR Vancouver, BC from Shore Media Group for $13.4 Million.
We are very proud to have Shore FM join the Astral family and reinforce our multiplatform presence in Vancouver and British Columbia, taking the number of radio stations that we operate in Canada to 84,” said Jacques Parisien, President of Astral Radio. “The addition of a third radio station in the Vancouver market will enable us to become even more competitive and to continue to improve our offering to listeners and advertisers.
Astral has committed to continue Shore FM’s $7 million contribution over 7 years towards Canadian Content Development (CCD) investments, which includes funding of the Song Search program aimed at introducing new Canadian talent to Vancouver listeners. Astral is also committing an additional $800,000 over 7 years in tangible benefits to various community and industry organizations, including the Radio Starmaker Fund, Musicaction and the Community Radio Fund of Canada.
INSTANT INSIGHT: In the most recent ratings for Vancouver, Shore registered a mere 1.9 share. Fellow AAA “100.5 The Peak” CKPK led it with a 2.8. With Classic Hits open since the demise of “104.9 Fun-FM“ this summer, we expect to see the rumor mill churning with a flip to the Boom brand Astral is running in Ontario and Quebec.