102.3 The Wire Burlington VT Gets Mixed By Lance Venta on March 31, 2012 2 Comments Northeast Broadcasting Active Rock “102.3 The Wire” WIER Grand Isle/Burlington, VT/Plattsburgh, NY shifted to Hot AC “Mix 102.3” on Thursday, March 28. The station does not currently have a website but a Facebook page exists here. Share This Post Lance Venta Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms. 2 Comments Joseph April 2, 2012, 2:12 pm Wasn’t this the only rock station in the market?? Log in to reply raccoonradio April 3, 2012, 1:17 pm The only active rock (harder, younger) one. WIZN 106.7 Vergennes is classic rock. Then there’s WBTZ the Buzz at 99.9 (alt. rock) http://wbtz-fm.tritondigitalmedia.com/ WCPV 101.3 used to be classic rock too I think but switched to ESPN. Believe it or not, this move is a by-product of a move made by a Montreal station. “The Beat 92.5” changed their music mix and WEZF 92.9 tried to go after the Hot AC audience with this ad, in which they portrayed themselves as “Montreal’s Only Adult Music Station”–even though they’re in Burlington and you can’t necessarily pick them up well in Montreal http://blog.fagstein.com/2011/10/26/wezf-attack-ad/ Since WEZF changed, WIER figured they’d go after the audience WEZF used to go after. They prob figure more people would embrace such a station instead of active rock Log in to reply Comments are now closed for this post.