Magic 105.3 Norfolk Goes CHR

Magic 105.3 WVMA Norfolk Virginia Beach Tommy Griffiths Hit Music New 105.3 HitsClear Channel Classic Hits “Magic 105.3” WVMA Norfolk, VA becomes the third CHR in the Tidewater as it becomes “The New 105.3“.

Running with 10,000 songs commercial free, the station is pitted up against Entercom’s “Z104” WNVZ and Max Media’s “Hot 100.5” WVHT along with two Hot AC’s for similar demographics. The Hot AC’s are Clear Channel’s Rhythmic AC “Movin 107.7” WMOV-FM, Entercom Hot AC “94.9 The Point” WPTE. (We originally had Sinclair’s “96X” listed as Modern AC in this entry. They had shifted back to Alternative a few months ago)

WVMA had been battling Max Media’s “92.9 The Wave” WVBW for the Classic Hits audience. In the February PPM’s, Magic 105.3’s 4.4 share was well behind 92.9’s 5.8.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. What’s wrong with a 4.4??

    • I have to agree. I’d rather have a 4.4 with Adults listening than to have something higher with a bunch of teens listening.

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