Saga Communications has launched CHR “Hits 99.7” W259BG/100.3 WIXY-HD3 Champaign, IL.

The station is launching jockless and commercial-free going up against SJ Broadcasting’s “Q96” WQQB for the CHR audience in the home of the University of Illinois.

The translator has previously been Rock “Extra 92.1/99.7” which continues to broadcast on 92.1 W221CK/WIXY-HD2. Saga also owns Variety Hits “92.5 The Chief” WCFF, Adult CHR “Mix 94.5” WLRW, “True Oldies 97.9” W250BL/WLRW-HD2 Classic Country 99.1 WYXY, and Country 100.3 WIXY in the Champaign-Urbana market.