KTXR Springfield Shifts To Mainstream AC

101.3 KTXR Springfield Timeless Love Songs Gentle GiantMeyer Broadcasting Soft AC 101.3 KTXR-FM Springfield, MO tweaked its format to Mainstream AC on April 30.

The previous format billed as “Timeless Love Songs” was a blend of Soft Oldies mixed with Neo-Jazz from artists like Norah Jones, John Mayer, and Renee Olstead. The new format is a more traditional AC mix of 80’s through currents with a sliver of the previous music remaining. It is now positioned directly against Clear Channel’s 105.9 KGBX.

Meyer Broadcasting also owns News/Talk 560 KWTO, Standards 1060/99.9 KBFL, and Sports “Jock 98.7” KWTO-FM in the Springfield market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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