The music so far is predominantly English with a few Spanish songs mixed in. The station is branding itself with H20 standing for “Hispanic 2.0”. Univision recently ran an “H20 Music Festival” in Dallas featuring a mix of English and Spanish artists including Juanes, Snoop Dogg, Gym Class Heroes, Weezer, Paulina Rubio, Tiesto and Damian Marley. A similar festival will be held in Los Angeles in August.
Two other Univison Dallas stations debut new formats as well. Regional Mexican “La Jefa” moves from 99.1 KFZO Denton to 107.1 KDXX Benbrook. 107.1 had been simulcasting “Recuerdo” with 107.9. 99.1 debuts as Spanish AC “Maxima 99.1“.
The first hour on RadioH20 Dallas included:
Pitbull – Hotel Room Service
Maroon 5 – Payphone
Katy Perry – Teenage Dream
Rhianna – Where Have You Been
Lady Gaga – Alejandro
Flo Rida – Good Feeling
Shakira f/Pitbull – Rabiosa
Flo Rida f/Sia – Wild Ones
Gotye – Somebody That I Used To Know
Adele – Someone Like You
One Direction – What Makes You Beautiful
Sensato f/Pitbull – Crazy People
Alicia Keys – No One