La Presciosa Coming To Salt Lake City
Clear Channel has flipped “My Country 105.7” KTMY Salt Lake City to its Spanish AC “La Preciosa” format. LaPreciosa1057.com was registered earlier this week and currently points to the My Country site.
KTMY is currently the lowest rated of four Country stations in the Salt Lake City market, registering a paltry 0.9 in the most recent ratings period. Bustos Media’s 102.3 KDUT is the only other Spanish FM in the heavily Hispanic market (12% of population).