Update 3/4: Mighty Media Group has launched Classic Country “Y105.5” on 830 WUMY/105.5 W288BJ Memphis.
The station has launched with 11,055 songs in a row commercial-free. The station forms a pairing with sister Country “Rebel 95.3” WEBL against Cumulus’ “Kix 106” 105.9 WGKX.
Original Report 1/28: Ronald Unkefer’s Mighty Media Group is preparing to launch its second station in Memphis.
Mighty Media, the owners of Country “95.3 The Rebel” WEBL Coldwater, MS (formerly WVIM-FM) have registered My1055FM.com for what was once 830 KOTC.
That AM moved into Memphis a couple years ago from Kennett, MO and currently operates as a 3kW daytimer. It has a Construction Permit to upgrade to 8kW daytime/critical hours and 2 watts at night. Last week it changed its call letters to WUMY to match the coming My brand name. It will be paired with 105.5 W288BJ Millington which will operate from 830’s tower with with 250 watts covering downtown Memphis.