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La Movida Moves To Rockford

Lance Ventaby Lance Venta
June 7, 2013

La Movida 1330 WNTA Rockford Comedy Funny 1480 WLMV MadisonMidwest Family Broadcasting is making its first major change at its recently acquired Rockford, IL cluster.

Comedy “Funny 1330” WNTA will shift to Spanish “La Movida” on Monday, June 10. The new format will duplicate the programming of new sister 1480 WLMV Madison, WI.

“La Movida” consists of a mix of Spanish language News/Talk and musical genres. It replaces the less than year old Comedy format that debuted last July.

Midwest Family Broadcasting acquired WNTA along with all of Maverick Media’s Rockford and Eau Claire stations in April for $15.5 Million. In addition to WNTA, its Rockford cluster consists of Variety Hits “95.3 Bob-FM” WRTB, News/Talk “100.5 NTA-FM” W263BJ, AC “B103” 103.1 WGFB, and Rock “X104.9” WXRX.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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La Movida Moves To Rockford

Lance Ventaby Lance Venta
June 7, 2013

La Movida 1330 WNTA Rockford Comedy Funny 1480 WLMV MadisonMidwest Family Broadcasting is making its first major change at its recently acquired Rockford, IL cluster.

Comedy “Funny 1330” WNTA will shift to Spanish “La Movida” on Monday, June 10. The new format will duplicate the programming of new sister 1480 WLMV Madison, WI.

“La Movida” consists of a mix of Spanish language News/Talk and musical genres. It replaces the less than year old Comedy format that debuted last July.

Midwest Family Broadcasting acquired WNTA along with all of Maverick Media’s Rockford and Eau Claire stations in April for $15.5 Million. In addition to WNTA, its Rockford cluster consists of Variety Hits “95.3 Bob-FM” WRTB, News/Talk “100.5 NTA-FM” W263BJ, AC “B103” 103.1 WGFB, and Rock “X104.9” WXRX.

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  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
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  • Share on Mastodon (Opens in new window) Mastodon
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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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