WTLT Claims X Brand In Fort Myers

Lite 93.7 93X Fort Myers WTLT Lance Ballance Sun BroadcastingWith Beasley merging Active Rock “99X” WJBX’s music into Hot Talk “96 K-Rock” WRXK, Sun Broadcasting has responded with a flip of its own to keep the X moniker live in the market.

AC “Lite 93.7” WTLT Sanibel dropped its format and switched to Active Rock as “93X“. The new format is being branded as “New Rock. New Address.” Lance Ballance remains at the station as Program Director and the station has applied for new WXNX call letters.

Listen to the new format here.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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