KYSR Los Angeles Rebrands

Alt 98.7 FM KYSR Los Angeles Kennedy Kade Darren RoseClear Channel Alternative “98.7 FM” KYSR Los Angeles has a new name.

After six years of just identifying by its frequency, the station has rebranded as “Alt 98.7“. In the July PPM’s, KYSR ranked 17th in the market with a 2.6 share placing it behind CBS competitor 106.7 KROQ’s 3.6. 98.7 did outcume 106.7 by a slim margin; 2,308,400 to 2,296,100.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment


  1. It baffles me how Clear Channel and CBS both have alt stations in Los Angeles, but New York City is lacking in this format.

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