WLJY Returns To Wausau

Y105.5 WLJY 96.7 Wausau Stevens Point Wisconsin RapidsSeehafer Broadcasting has returned the WLJY calls to the Wausau/Stevens Point market as part of a format change.

Oldies “Kool Gold 105.5” WRCW Nekoosa/Wisconsin Rapids has flipped to AC “Y105.5” with the WLJY calls. The WLJY calls have a long history in the market on 106.5 from 1979 to 2006 and 96.7 from 2006 until December 2011 when the station flipped to as CHR WHTQ.

The previous “Kool Gold” format moved to 1450 WDLB Marshfield.

The new 105.5 WLJY rimshots the southern portions of the Wausau/Stevens Point market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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