KOLW Goes From Kool To Hot

Hot 97.5 Kool-FM KoolFM Kool KOLW Kennewick Richland Pasco Tri-CitiesTownsquare Media flipped Classic Hits “97.5 Kool-FM” KOLW Basin City/Kennewick/Richland/Pasco, WA to Rhythmic CHR “Hot 97.5” at 3pm today.

The new format allows Townsquare to flank sister Hot AC “98.3 The Key” KEYW against James Ingstad’s CHR “Power 99.1” KUJ-FM. In the Spring 2013 Arbitron ratings, KUJ-FM ranked second in the market with a 10.2 share placing it just behind Townsquare’s market leading Country 102.7 KORD. KOLW’s previous Classic Hits format had a 3.5 share.

The first hour of Hot 97.5 consisted of:
J. Cole – Crooked Smile
Calvin Harris – I Need Your Love
Drake – The Motto
Miley Cyrus – We Can’t Stop
Jay Z – Paris
Rhianna – Right Now
John Hart – Who Booty
Jay Sean – Mars
50 Cent – In Da Club
Macklemore – Same Love
Miguel – Adorn
Ciara – Body Party
Kanye West – Black Skinhead
LMFAO – Party Rock Anthem
Bruno Mars – Treasure
DJ Khaled – No New Friends

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