Lynchburg Talker Expands To Trimulcast

100.9 WIQO Lynchburg 102.5 WBZS Roanoke 3 Three Daughters Media Gary Burns Brian Mari3 Daughters Media, which launched flipped 100.9 WIQO-FM Forest/Lynchburg, VA to Talk in October has expanded the station’s programming to two additional stations.

3 Daughters has begun an LMA with an option to buy new sign-on 102.5 WBZS Shawsville with Flinn Broadcasting. WBZS, which operates with 150 watts at 591 meters, rimshots both Roanoke and Blacksburg. WIQO’s programming is also now heard on 3 Daughters’ 106.3 WMNA-FM Gretna/Danville. The three stations are being branded as “Virginia Talk Radio Network”.

The stations feature a local morning show hosted by Brian Weigand and Mari White and an afternoon sports show hosted by Rich Roth and Ed Lane. The rest of the lineup is made up of syndicated talkers Herman Cain, Clark Howard, John Batchelor, Lars Larson, Loveline, and Red Eye Radio.

3 Daughters Media also operates Sports “ESPN Virginia” on 1240 WGMN Roanoke, 1320 WVGM Lynchburg, 1350 WBLT Bedford, and 93.3 W227BG Timberlake.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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