87.7 The Sound Cleveland Flips To La Mega

87.7 Cleveland The Sound WLFM-LP Archie Spanish SoldUpdate 1/1: WLFM made its flip to Spanish CHR “La Mega 87.7” at midnight. Ohio Media Watch has all the details regarding the flip.

Original Report 12/11: Cleveland Scene reports that Murray Hill Broadcasting has leased AAA “87.7 The Sound” WLFM-LP Cleveland.

The station will be leased to Cincinnati based TSJ Media, who will flip the station to Spanish CHR “La Mega 87.7“. TSJ owns a group of Spanish language newspapers and radio stations in the midwest including “La Mega 97.7” WOXY Mason/Cincinnati and “La Mega 103.1” WVKO-FM Johnstown/Columbus.

WLFM-LP debuted the locally orientedSound” format in July 2012, as one of the so-called Franken-FM’s. These are low-powered analog television signals operating on Channel 6 using the fact that its audio signal on 87.75 is able to be tuned by many radios. These signals are required to convert to digital operation by September 1, 2015 at which point they will no longer be able to operate as a radio station.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. A “programming partnership” by what that tweet intimated is pretty much a local marketing agreement, right?

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