WLIF Rebrands Today

Today's 101.9 Lite-FM WLIF BaltimoreThe evolution of the AC format nationwide continues with yet another station ditching its heritage brand in its quest to refresh its identity for a new generation of listeners.

The recipient today of a new brand was CBS’ “101.9 Lite-FM” WLIF Baltimore which is now “Today’s 101.9“. WLIF had been phasing in the new identity for a few months now attached to the Lite moniker, which has now been retired.

WLIF follows fellow CBS AC’s in Cleveland, Dallas, and St. Louis that have rebranded over the past few years.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. I remember when they were Lite 102, and they played elevator music…maybe mid-late 70s or a little bit earlier.

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