iHeartMedia Launches 106.7 The Beat Columbus

X106.7 106.7 The Beat WCGX WZCB Columbus Breakfast ClubAs Semisonic’s “Closing Time” concluded at 12pm, iHeartMedia (formerly Clear Channel) flipped Alternative “X106.7” WCGX Dublin, OH/Columbus to Urban “106.7 The Beat“.

The move concedes the Alternative audience in Columbus to “CD102.5” WWCD and places the station in competition with Radio-One’s “Power 107.5” WCKX. In the August 2014 Nielsen Audio PPM ratings, WCGX’ 2.2 share was just a shade behind WWCD’s 2.3. WCKX was fifth overall in the market with a 5.3.

New WZCB call letters have been applied for. The syndicated Breakfast Club will air in mornings. iHeartMedia intends to hire a local APD/Afternoon host and night host for the station.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Darn. With that imaging, I thought they were launching a Pokemon music format.

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