Univision Rebrands Stations In Seven Markets

Latino Mix Univision 93.5 103.1 Chicago 99.1 107.1 Dallas 100.3 Phoenix 95.1 San Antonio 99.3 Las Vegas 104.9 HoustonFor the second time this year Univision is rolling out new branding for their Spanish Pop stations in seven markets.

The stations all dropped their previous identities for just the frequency and market in March. Now the stations have all rebranded as “Latino Mix“.

The stations are:

The “Latino Mix” identity has previously been used by Univision stations in New York from 1999 to 2005 and San Francisco from 2005 until earlier this year.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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