WESI Louisville Shifts To Classic Hits

Easy Rock 105.1 GHL Louisville Greatest Hits WESI WGHL Alpha MediaAlpha Media has dropped the Soft AC “Easy Rock 105.1” format on WESI Shepherdsville/Louisville and flipped the station to Classic Hits.

The station is now branded as “105.1 GHL” with new WGHL call letters pending. WGHL is launching with the usual 10,000 songs-in-a-row commercial free. It joins Summit Media’s Rock leaning Classic Hits “107.7 The Eagle” WSFR and W&B Broadcasting’s rimshot 103.5 WAKY in the format.

In the Summer 2014 Nielsen Audio ratings, “Easy Rock 105.1” was the lowest rated FM station in the Louisville market with just a 1.6 share of the audience.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. So far, they sound about 90% like their old self… and to be perfectly honest, I was listening for about an hour earlier this morning and wasn’t paying attention to the bumpers, and had no clue a format change even occurred until a bit later.

  2. Nice take on the B96 Chicago logo

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