Colonial Radio Group Brands Olean

93.9 The Brand W230BO Olean Classic Country That SizzlesColonial Radio Group has flipped “CBS Sports Radio 93.9” WVTT-HD2 Portville/W230BO Olean, NY to Classic Country “93.9 The Brand“.

Branded as “Classic Country That Sizzles”, the new format creates a flanker for sister Country “Bob 103.9” WBYB Eldred, PA/99.1 W256BQ Olean. The “Sizzles” portion of the branding is a direct attack at Community Broadcaster’s “95.7 The Pig” WPIG Olean that positions itself as “Sizzlin’ Country”.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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