The new format is targetting the Allentown, PA market as a rimshot positioned as “The Valley’s Alternative”. Focusing on music from the 90s through today, the station is listing artists such as Black Keys, Foo Fighters, Green Day, Imagine Dragons, Red Hot Chili Peppers, and Weezer core artists. After signing off with The Doors “The End”, the first songs after the flip was CHRVCHES “The Mother We Share”, Bastille “Flaws”, and Dave Matthews Band “Where Are You Going”.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.