iHeartMedia To Revamp 1190 KFXR Dallas Yet Again

Mighty 1190 Talk Radio DFW KFXR Dallas Russ Martin Michael Berry Matt Patrick1190 KFXR Dallas is set for a revamp on Monday, November 17.

The station, which has had seven formats over the past decade, will drop its “DFW 1190” branded mix of brokered Talk and Business for repurposed content from within the company. “Talk Radio 1190” will air a replay of the previous afternoon’s Russ Martin Show from sister Rock “97.1 The Eagle” KEGL in mornings from 7-11am. A pair of shows from 740 KTRH/950 KPRC Houston will be heard in afternoons. Matt Patrick from 2-5pm and Michael Berry from 5-7pm. The remainder of the lineup has yet to be announced.

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  1. Dr. Akbar says

    Well, why not? Everything else has been tried…except selling the damned thing. Anyone know what acreage in Rockwall is going for these days?

  2. Bongwater says

    Seven formats in ten years? With little or no promotion? No wonder nothing sticks!

  3. Joseph_Gallant says

    Given that iHeart Media has made LMA deals with Bloomberg, I’m surprised that KFXR-1190 didn’t get LMA’d out to Bloomberg.

    Dallas is the major business center of the Southwest for most industries (except energy; I suspect Houston would be the center of the energy business in the So0uthwest), so Bloomberg programming might make sense in that markert.

    1. Joseph_Gallant says

      I should have noted above that Bloomberg’s LMA’s with iHeart’s deals are in Boston and San Francisco.

  4. Nathan Obral says

    KFXR’s 12-tower night pattern is the main reason why the station can’t succeed. That, and it simply has been devoid of any identity since KLIF moved to 570 a generation ago.

    Hate to say it, but the land where the towers sit on is likely more valuable than the station itself.

    1. Dr. Akbar says

      Not buying that excuse as 11~Nintety’s daytime coverage is King Kong when most listening to Ancient Modulation occurs. But you’re right, the land where those 12 sticks resides has got to be worth something. I Heart Debt paid beau coup bucks for the station when everyone knew it was dead in the water. Some suit remembers that and doesn’t want to take a haircut.

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