WLXN Resurrects Majic Branding

Majic 99.9 Kool 1440 WLXN Lexington Davidson CountyDavidson County Broadcasting’s WLXN Lexington, NC is resurrecting the “Majic” branding used by former sister 94.1 WTHZ (now EMF Broadcasting’s WWLV).

The move completes a relaunch of the Classic Hits format used by WLXN as it drops the “Kool 1440/99.9” moniker and Westwood One Kool Gold network for “Majic 99.9” and Tom Kent’s 24/7 Fun network. WTHZ was known as “Majic 94.1” from 2006 until 2010.

The Davidson County Dispatch reports WLXN will retain the local Max & Ralph morning show hosted by Max McGann and Ralph Shaw from 6-9am.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Should be noted that the new logo for WLXN – much like what WTHZ used when it was “Majic” – is an exact carbon copy of WMJI/105.7 Cleveland’s longtime logo.

    In the late 90s, Jacor and CC tried to “franchise” the Majic name and logo on oldies/classic hits stations in small town Ohio and Kentucky stations. Only WYNT/95.9 Marion still uses the name and logo, although that Majic is a straight-up AC outlet.

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