WERK Pushing Its New Sound

The New Sound Oldies 104.9 WERK Muncie Something New Woof BoomWoof Boom Radio has relaunched 104.9 WERK Muncie as “The New Sound” with its Classic Hits format putting an extra emphasis on music from the 1980s.

Stating they are still playing music from the 1960s up to 2000, the move takes the focus away from the 60s and 70s in favor of the 80s. Core artists listed by WERK include Madonna, Michael Jackson, Duran Duran, Billy Joel, Fleetwood Mac, and Prince.

Original Report 11/30: Woof Boom Radio Classic Hits Oldies 104.9 WERK Muncie, IN will debut a new format on Friday, December 26.

WERK has made its annual shift to Christmas Music to lead into whatever change is coming its way. The new format will join a Woof Boom cluster that includes Classic Rock “Max 93.5” WMXQ Hartford City, Country “96.7 Blake-FM” WBKQ Alexandria, Hot AC 104.1 WLBC Muncie, News/Talk 1240 WHBU/103.7 W279CL Anderson and Sports 1340 WXFN/102.9 W275AJ Muncie.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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