Univision Launches Yo 95.1 San Antonio
Classic Hip-Hop has spread to San Antonio, TX as Univision flips Spanish CHR “95.1 Latino Mix” KGSX Comfort, TX to “Yo 95.1” KMYO.
The move enables Univision to have 95.1 flank sister “98.5 The Beat” KBBT against iHeartMedia Rhythmic Hot AC “Hot 104.5” KZEP. KZEP debuted its current format in August and surged to second in the market in the September Nielsen Audio PPM ratings with a 6.9 share but has been on a downward trend since. KZEP and KBBT were tied in the November monthlies with a 5.1 share.