WDVW Shifts To Hippie Radio

Hippie Radio 105.3 WHPP The Dove WDVW Humboldt JacksonGrace Broadcasting has flipped Christian AC “105.3 The Dove” WDVW Humboldt/Jackson, TN to Classic Hits “Hippie Radio 105.3” WHPP.

The 60s/70s focused Hippie brand launches with Brad McCoy in mornings and Gregg Rivers in afternoons. McCoy had been working for Grace in sales, while Rivers was most recently in afternoons at Forever Communications now defunctRock 92.3” WYNU.

Grace Broadcasting co-owner Lacy Ennis told the Jackson Sun, “If we broaden our format, it will help what we lose with The Dove,” Ennis said. “We’ll have a whole new listenership, and there has been a lot more positive comments than negative comments about the change.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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