WTZR Flips To Alternative
Bristol Broadcasting has flipped Active Rock “Z-Rock 99.3” WTZR Elizabethton, TN to Alternative “99.3 The X“.
The move takes WTZR out of the head to head Active Rock battle with Holston Valley Broadcasting’s “95.9 The Hog” WRZK Colonial Heights in the Tri-Cities market of Johnson City/Kingsport, TN/Bristol, VA. Both stations were tied with a 2.4 share in the Fall 2014 Nielsen Audio ratings.
Bristol has applied for new WEXX call letters for The X.