Lotus Launches Vive 92.1 Sacramento With Competitor’s Airstaff
Lotus Broadcasting on Monday flipped Spanish Adult Hits “La Buena 890/92.1” KMJE Olivehurst/KMJE-FM Placerville/Sacramento, CA to Spanish CHR “Vive 92.1“.
Adding additional intrigue to the format change is that Lotus has hired the entire airstaff of Lazer Broadcasting Spanish CHR “Latino 97.9” KLMG Esparto/Sacramento. Crossing the street as an all-or-nothing package deal were PD/Morning Host Ana Alicia Contigo, APD/Midday Host Julieta Gil, Afternoon Host Jose Luis Solis and Nighttimer Yadira De Dios. All will remain in their previous positions with their new employer. The quartet were also heard on Adelante Media’s “Latino 106.1” KBMG Evanston, WY/Salt Lake City which was sold to Alpha Media last week. KXTV reports that the quartet were promised national syndication and will also be heard in the Las Vegas market to start.