iHeartMedia has flipped Conservative Talk 1390 WLAN Lancaster, PA to Spanish CHR “Rumba 1390“.
WLAN had been airing a mix of syndicated talkers and simulcasts from 580 WHP in the adjacent Harrisburg market. The station registered a 0.0 share in the Fall 2014 Nielsen Audio ratings.
The new format targets the 8% Hispanic demographic of the market. iHeart also owns a similarly branded “Rumba 1340/92.3” WRAW/92.3 W222BY in the adjacent Reading market.