Seven Mountains Media will flip Rock “Eagle 98.7” WEMR to Adult Alternative on Friday, July 3.
The newly minted “98.7 The Freq” (pronounced “Freak“) will be positioned as “College Radio… All Grown Up”. New WFEQ call letters have been requested. The Centre Daily Times reports that The Freq plans to promote local artists and is taking submissions already.
Seven Mountains Media acquired WEMR as part of two cluster acquisitions it made last September. The Active Rock format and “Eagle” branding have been in place on the station since August 2011.