Heartbeat 106.7 Little Rock Goes On A Country Ride

Heartbeat 106.7 The Ride KHLR Little RockSignal Media of Arkansas has flipped Urban Oldies “Heartbeat 106.7” KHLR Benton/Little Rock to Country “106.7 The Ride“.

Debuting with 10,000 songs in a row, the new Country format gives competition to iHeartMedia’s combo of Country “KSSN 96” 95.7 KSSN and Classic Country “105.1 The Wolf” KMJX. KHLR’s now former format placed tenth in the Little Rock market with a 3.4 share in the Spring 2015 Nielsen Audio ratings. Signal Media also owns Classic Rock “The Point 94.1” KKPT and Sports “103.7 The Buzz” KABZ in the Little Rock market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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