WXEG Dayton Rebrands As Alt 103.9
iHeart Media Alternative “X103.9” WXEG Beavercreek/Dayton has relaunched as “Alt 103.9“.
The station has dropped the syndicated Rover’s Morning Glory morning show with the relaunch. APD/MD/Afternoon host Steve Dent remains in place but is currently off-air with the current jockless presentation.
WXEG held a 1.9 share in the Spring 2015 Nielsen Audio ratings. The station had been evolving from a harder based Modern Rock lean to Alternative over the past few months.