WXEG Dayton Rebrands As Alt 103.9

Alt 103.9 X103.9 WXEG Dayton Steve Dent Rover's Morning GloryiHeart Media Alternative “X103.9” WXEG Beavercreek/Dayton has relaunched as “Alt 103.9“.

The station has dropped the syndicated Rover’s Morning Glory morning show with the relaunch. APD/MD/Afternoon host Steve Dent remains in place but is currently off-air with the current jockless presentation.

WXEG held a 1.9 share in the Spring 2015 Nielsen Audio ratings. The station had been evolving from a harder based Modern Rock lean to Alternative over the past few months.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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