Area 102.9 Albuquerque Shifts To Active Rock

Area 102.9 KARS Albuquerque Shut Up RockAmerican General Media Alternative “Area 102.9” 840 KARS Belen/102.9 K275AO Albuquerque has segued to Active Rock while retaining the current branding.

Now positioning as “Shut Up & Rock”, the move shifts KARS/K275AO’s focus from attacking iHeartMedia’s Alternative “104.1 The Edge” KTEG to Rock “94 Rock” KZRR. While American General Media does not subscribe to Nielsen Audio’s ratings, KZRR was second in the Albuquerque market with a 4.9 share in the Spring 2015 Phase 1 trends and KTEG held a 2.2 share.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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