WAJI Fort Wayne Reverts To Majic Identity

Majic 95.1 Best FM WAJI Fort Wayne Mandi Michaels Sid KellySarkes Tarzian Hot AC “95.1 Best-FM” WAJI Fort Wayne has flipped back to AC under its long time “Majic 95.1” identity.

WAJI had dropped its “Majic” moniker for “Best-FM” in March 2014 as the station evolved to Hot AC. Adams Radio filled the softer AC position later that year with the launch of “Soft Rock 103.9” WWFW.

The new Majic is being positioned as “Songs You Can Sing Along To” and debuted with Lifehouse “You And Me”, Taylor Swift “Style”, Kelly Clarkson “Since U Been Gone”, and Journey “Don’t Stop Believin'”

The move comes with the exit of several staffers over the past few weeks. Program Director Dan Kennedy left last month for a non-radio industry position. Morning host Sid Kelly and middayer Mandi Michaels were let go earlier this week leading up to the change.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Kudos to the folks at Soft Rock, who’ve apparently scooped up the discarded Best-era Twitter handle (@951bestfm)–which just happens to still be linked from Majic’s site.

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