92.7 KKBA Corpus Christi Flips To Rock

Rock 92.7 K-Bay KKBA Corpus Christi Everything That Rocks Billy MadisonMalkan Interactive Communications made its second format change in the course of a week in Corpus Christi, TX on Friday as Rhythmic AC “92.7 K-Bay” KKBA Kingsville flipped to Rock “Rock 92.7“.

Positioned as “Everything That Rocks”, the move pits KKBA against iHeartMedia’s Active Rock “C101” 101.3 KNCN. KKBA has picked up the syndicated Billy Madison Show based out of Cox Media Group’s 99.5 KISS San Antonio.

In the Spring 2015 Nielsen Audio ratings, KNCN was tied for first in the market with a 7.9 share while KKBA languished with a 2.2.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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