WYDR Appleton Flips To Jack-FM

94.3 Jack-FM The Drive WYDR Appleton Green BayMidwest Communications has flipped Classic Rock “94.3 The Drive” WYDR Neenah-Minasha/Appleton, WI to Variety Hits “94.3 Jack-FM“.

The move returns the Variety Hits format to Appleton and Green Bay for the first time since Woodward flipped “104.3 Chuck-FM” to 80s/90s Classic Hits in November 2012. Midwest operates the Jack brand on 96.3 WCJK Nashville which it inherited from South Central Communications. This is their first launch of the brand in any market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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