99.7 The Island Launches Jersey Shore Classic Hits Duel
After the run of commercial-free Christmas music, Press has flipped 99.7 WBHX Tuckerton NJ to Classic Hits utilizing the same “99.7 The Island” moniker it began using in November.
Focusing on hits of the 60s and 70s, the new format places WBHX in direct competition with Greater Media’s 100.1 WJRZ Manahawkin. Ted Efaw, who had been working for Press as a newscaster and reporter, adds Program Director duties for The Island.
Original Report 11/2: Press Communications has broken the simulcast of Hot AC “Fun 107.1” WWZY Long Branch/99.7 WBHX Tuckerton NJ.
WBHX has flipped to “99.7 The Island” promoting “Commercial-Free Christmas Music All Season Long”. WBHX serves the southern Ocean County half of the Monmouth/Ocean market.